Dedicated to the promotion of transient culture.ARTIFICIAL STORE
a small space
New Haven, Ct.
This would be a relatively small space not larger than 20' X 30'. It would be a space/showroom to put on exhibit small transient works --- postcards, booklets, books, posters, and one of a kind small two dimensional & three dimensional pieces this might include paintings, but I'd rather envision works of more ephemeral or at least experimental nature.
The primary purpose of this "mini-space" is to establish an on-going adjunct of PMVI that would be open for a couple of hours a day. What I 'm trying to express is the need to attract a more diversified audience --- and to begin doing that with the Artificial Store. There is an audience that has not appeared consistently at PMVI events: people who respond to regular scheduling, etc. this would potentially be an audience that buys the works available in the space.
More of the work (merchandise) in the display cases would be small and probably cost anywhere from 25 cents to $25.00. This has been successful at Printed Matter in N.Y.C., and Artworks in Los Angles. I realize New Haven is not New York, and that's why the size and responsibilities of the mini-space would be limited, certainly at the beginning.
PMVI has been in existence in one form or another for five years and has a reputation locally. I believe the Artificial Store would be a success simply because of the following PMVI has had in the past.
This would be the perfect time to start the STORE.
Paul Rutkovsky
