Letter from Paul; sept. 12, 1983
Bev----
this will be good fast and very sloppy of [sic] something.
i've enclosed a few press releases for you to gander over
and maybe try to get some info. the only thing I can add
it to keep the release as informative but simple (brief)
as possible. remember---dromes open these P.R. things and
are usually pretty bored by the whole idea. when there is
more than a hand-full of names on the release, they
tend to leave them out. use common sense about how much
to include. sometimes two release work better----one for
newspapers and brief insertions (entertainment, what's
happening sections, etc.) and another for publications that
might easily put a paragraph in with names and general theme
of the show, which by the little way is important to this EVENT!
I think the title is somewhat provocative (1984 a retrospective)
maybe Jack would enlarge 1984--etc. for the release?????
It;s important that the audience/readers understand that it's
not about the next year, but about the idea 1984
Just a few thoughts/attitudes here---- i'm not trying to be
smart assie or anything---just thinking in print.
I've said many times how important it is for you to get PMVI
moving in a way that is gratifying to you. what I think
I mean by that is that you should feel positive about spending time
and energy on the Inst. with the Western attitude of believing
that you'll get something in return----in this case i'm
thinking of money and a viable and survivable business.
you must believe me when i say that more people/artists
should have places like PMVI----and should think of these endeavors
as important as breathing. MORE IDEAS---MORE EXCHANGING
(rather than bickering about who it belongs to) equals
MORE VITALITY I'TS TAT SIMPLE!
this will be good fast and very sloppy of [sic] something.
i've enclosed a few press releases for you to gander over
and maybe try to get some info. the only thing I can add
it to keep the release as informative but simple (brief)
as possible. remember---dromes open these P.R. things and
are usually pretty bored by the whole idea. when there is
more than a hand-full of names on the release, they
tend to leave them out. use common sense about how much
to include. sometimes two release work better----one for
newspapers and brief insertions (entertainment, what's
happening sections, etc.) and another for publications that
might easily put a paragraph in with names and general theme
of the show, which by the little way is important to this EVENT!
I think the title is somewhat provocative (1984 a retrospective)
maybe Jack would enlarge 1984--etc. for the release?????
It;s important that the audience/readers understand that it's
not about the next year, but about the idea 1984
Just a few thoughts/attitudes here---- i'm not trying to be
smart assie or anything---just thinking in print.
I've said many times how important it is for you to get PMVI
moving in a way that is gratifying to you. what I think
I mean by that is that you should feel positive about spending time
and energy on the Inst. with the Western attitude of believing
that you'll get something in return----in this case i'm
thinking of money and a viable and survivable business.
you must believe me when i say that more people/artists
should have places like PMVI----and should think of these endeavors
as important as breathing. MORE IDEAS---MORE EXCHANGING
(rather than bickering about who it belongs to) equals
MORE VITALITY I'TS TAT SIMPLE!
So what I am trying to say is that PMVI is an idea-----any-
one can have it------Paul welcomes everyone to take it----
the idea-----please go out and run with it----go UP, DOWN,
LEFT, or RIGHT, but just do IT------everyone is INVITED----
even in class cast new heaven!
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